Monday, June 21, 2010

Customize Your ID Theft Service

"Customize Your ID Theft Service"
Over the years, dozens, if not hundreds, of so-called "identity theft protection services" have been developed, with only a handful having any real substance.  Many of these companies have either gone bankrupt or have changed their names and re-presented themselves like how ID Rehab changed into ID Watch Dog.  What if, instead of marketers just reinventing the same wheel, YOU could customize your own identity theft protection service??  What would you like to see included?  Here's your chance!
I want to hear from you, the consumer -- what types of features are important to you in an "identity theft protection service?"  Send all your suggestions to and be sure to mention what product or service you may already have. 
It is time to get serious and build the product that will best serve you, the consumer.  Our research at Iowa State University is taking a REAL look at what is fluff or perception only and what is real substance.
Remember the old adage, "you can't complain if you didn't participate."  This is a chance to customize the response to identity theft in a way that will truly meet the needs of the end user and not just the design team of the developer.

Sound Off!!

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